Customer Launch Guide

Before design

Name the accountable customer owner and approver.
Define the audience, outcome, and smallest useful action.
Identify the physical environment and expected product life.
Select the appropriate trust level.
Identify accessibility, privacy, legal, and retention requirements.

Before production

Approve physical design and placement.
Confirm permission for every supplied brand asset.
Approve the destination structure and required copy.
Confirm quantities, variants, delivery needs, and acceptance criteria in the governing order or statement of work.
Identify who may request post-launch changes.

Before launch

Review the live experience on representative phones.
Test tap and visible fallback instructions.
Test forms, media, errors, and completion states.
Confirm reporting attribution and internal-test handling.
Confirm private, claim, payment, or ownership boundaries where included.
Approve the launch date and escalation contact.

After launch

Confirm the experience remains reachable from deployed objects.
Review early activity for broken paths or internal test noise.
Report content or operational changes through the agreed channel.
Keep authorized contacts current.
Review results against the original outcome, not raw interaction volume alone.