Terminology
Persistent Retail™
Section titled “Persistent Retail™”State of Stick’s relationship framework for physical products that remain useful after the sale through education, support, reward, authenticity, service, or continued engagement.
ALTstatic™
Section titled “ALTstatic™”The optional connected layer that gives an approved physical object a managed, changeable digital destination.
ALTstatic Verify™
Section titled “ALTstatic Verify™”The higher-trust ALTstatic tier for supported programs that require stronger evidence of authentic physical presence.
Activation Intelligence™
Section titled “Activation Intelligence™”Privacy-aware, first-party measurement of intentional interactions and the customer actions that follow.
Connected physical media
Section titled “Connected physical media”A descriptive category for physical objects designed to participate in an ongoing digital experience. It is broader than any one State of Stick product.
Durable physical media
Section titled “Durable physical media”State of Stick’s system category for a physical object whose managed identity, experience, workflow, and measurement can remain useful across its lifecycle. Durable describes the ongoing relationship and operating model, not an unqualified claim about material lifespan.
Program
Section titled “Program”A bounded customer or internal initiative with an audience, purpose, physical scope, experience, policy, approvers, and success criteria.
Connected identity
Section titled “Connected identity”The managed platform reference associated with an approved object or batch. It is not automatically a legal identity, owner identity, or proof of authenticity.
Standard interaction
Section titled “Standard interaction”An interaction that opens a connected destination without claiming cryptographic proof that a particular authentic object was present.
Verified interaction
Section titled “Verified interaction”An interaction whose secure evidence passed the configured server validation for the applicable program.
Experience
Section titled “Experience”The approved digital content and actions reached through a connected object.
Authoritative workflow
Section titled “Authoritative workflow”The server-side business process that decides whether a requested claim, registration, payment, fulfillment, signing, service, or ownership action is currently allowed.
Evidence level
Section titled “Evidence level”The documented maturity of a claim: conceptual pattern, implemented capability, internal demonstration, customer-scoped pilot, production deployment, or planned capability.
A controlled workflow that associates a qualifying item or entitlement with submitted participant information. A claim is not automatically proof of legal ownership.
Authentication and authorization
Section titled “Authentication and authorization”Authentication establishes evidence about identity or authenticity. Authorization decides whether that identity, object, or credential may perform a specific action.