Analytics and Privacy

Activation Intelligence™ measures intentional first-party interactions with connected experiences. It is designed to answer program questions without turning a physical product into hidden surveillance.

Default posture

First-party collection
Session-scoped recognition unless a visitor affirmatively enables repeat-visit analytics
Coarse geography when allowed by the program policy
No GPS claim
No sale of analytics data
No advertising-profile enrichment
Retention attached to the event when it is recorded

Policy hierarchy

The most specific active policy applies:

Campaign policy
Customer default
Platform default

Policies govern collection mode, geography, recognition, and retention. If the policy cannot be resolved, collection falls back to a more restrictive operational mode.

What reports can show

Depending on the approved program, reports may show:

taps and verification state;
experience views and engaged-time milestones;
call-to-action exposure and action;
form progression and submitted leads;
confirmed payment or fulfillment events;
aggregate country or region;
internal-test, suspected-bot, or exclusion scopes.

Raw event records are not rewritten to make reports look cleaner. Quality rules change the reporting view and remain reviewable.

Sensitive programs

Children’s experiences, precise location, health information, biometrics, employee monitoring, or other sensitive contexts require separate purpose, consent, legal, and technical review. They are not enabled by choosing a label in a dashboard.